paint-to-measure

Collection dadarena

Behind the scenes at dadarena´s studio. A glimpse into how the signature prints are made.

Renate calls her technique “paint-to-measure” because each item of clothing starts
out as a handmade, screen printed piece of artwork, which is then transformed
into a unique garment. So all dadarena clothing graphics are designed exclusively for a
specific item of Renate’s signature collection.  

dadarena fashion is “slow-fashion”, 100% designed in vienna.